The one thing I could offer that would benefit my fellow entrepreneurs the most? Clarity.

Unfortunately, it’s not something I can sell. You pretty much have to set off on a traditional hero’s journey with fantasy animal friends in order to find it for yourself.

Some people do try to sell clarity — or the promise of clarity.

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It’s no exaggeration to say that I used to be terrible at bookkeeping.

I would do months’ worth of it in just a few days, generally when I had to send everything off to my accountant for tax time.

My lack of consistent bookkeeping also made me a poor CFO, since I lacked the information necessary to make financial decisions for my business.

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As a coach, I like checking in with my clients every day.

Not all of them like checking in with me every day. But those who communicate with me in between appointments are able to accomplish more. It’s simply a question of having more cycles.

There is certainly a limit to how many cycles you can have between live appointments, but it’s not three and it’s not five. It’s a lot more. The more questions that my clients ask, the more we can answer together.

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As a blogger, I try to not blog too much about blogging. It has that weirdly recursive quality to it, like the woman on the old Land O’Lakes butter package holding the a package of butter with a picture of her holding a package of butter with a picture of her holding a package of butter...

Or the websites that teach you how to make money by creating a website that teaches people how to make money by creating a website that teaches people how to make money...

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Have you ever scrolled all the way back to the beginning of someone’s social media feed, YouTube channel, or blog?

Unless they have deleted their early efforts or actually began their journey elsewhere, you will likely find content that is not at the level of professionalism, refinement, and focus of their most recent work.

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