Suppose I wanted to write an entire album of songs inspired by Reddit posts.

(I am picking this idea at random, but it’s kind of awesome, actually.)

One option is to think about it and obsess about it, then tell everyone that I’m thinking about it and ask their opinion or advice.

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Like most of us, I don’t like spoilers.

I don’t even like to read the blurb on the back of a book, if I can avoid it. I don’t want to watch the movie trailer.

I want to dive into a world and experience it on its own terms. I want to enjoy the gradual unspooling of the narrative.

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When I started this blog, I thought I’d be talking to the parents of my students.

Instead, it’s turned out to be a lot of entrepreneurs and creatives. And that led me to start coaching and consulting with said entrepreneurs and creatives, which has become a career that I’m really enjoying.

But I’ve resisted going all in on gearing my topics exclusively to the small business owners who might be prospective clients.

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Sometimes I feel as though what I write here is the equivalent of something like, “You know a great snack for when you’re hungry? Take a little bit of peanut butter and smear it onto a cracker. Then, place another cracker on top. You’ve got a tiny peanut butter sandwich!”

Maybe I’m presenting an idea as something new, but it isn’t new at all. Maybe I’m seeing something that people have already seen, adding nothing.

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Have you ever scrolled all the way back to the beginning of someone’s social media feed, YouTube channel, or blog?

Unless they have deleted their early efforts or actually began their journey elsewhere, you will likely find content that is not at the level of professionalism, refinement, and focus of their most recent work.

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