When it comes to goals, there’s a paradox. I’m pretty sure it was Ariana who pointed it out.

How do we plug away toward a desired outcome without being attached to the outcome?

Are we to accept that the outcome is something that will be perpetually out of reach, meaning that the best we can do is enjoy the journey and see how close we get?

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I’m in the midst of growing my coaching and consulting business again after a several month hiatus.

It’s been fun to step up my activity and bring in some new clients now that I can fully focus on it.

It has suddenly become important to set a target number of clients. This is not a goal. I’m not striving intensely to get to that number.

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This week, for the first time since the start of the year, things slowed down a little.

When I say that things slowed down, I mean that there is less to do. I am working eight- or nine-hour days instead of thirteen-hour ones.

And that means that I can slow down, too. I don't have to be frantic. I don't have to watch the clock carefully to make sure I can fit all my tasks and meetings in. There is enough time for everything.

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I have recently become reacquainted with the drama of booking a flight.

It is a fraught decision-making experience. Not only must you navigate existential issues like, “Am I even going to be the same person seven weeks from now? What if I’m not alive? What if I don’t want to go on this trip?”, you also have to deal with logistical ones, plus shifting and unpredictable prices that create a sense of urgency and FOMO. As much as I love travel, I do not love this process.

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I’m building a new business, and I’m finding it hard to shake the feeling that I need to be moving faster.

In the past, when I’ve created a new offering, it was often accompanied by the desire for a quick return on investment. I wanted to launch a thing because I needed some money coming in.

But now, despite COVID, things are more stable. I’m creating something new because I want to, not because I’m desperate and digging myself out of a hole. And that means I can take my time. However, I still feel that underlying sense of urgency. And this urgency carries a cost.

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