I’m building a new business, and I’m finding it hard to shake the feeling that I need to be moving faster.
In the past, when I’ve created a new offering, it was often accompanied by the desire for a quick return on investment. I wanted to launch a thing because I needed some money coming in.
But now, despite COVID, things are more stable. I’m creating something new because I want to, not because I’m desperate and digging myself out of a hole. And that means I can take my time. However, I still feel that underlying sense of urgency. And this urgency carries a cost.
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