I’ve been thinking a lot lately about the unsustainability of what I’m doing.

I’m creating content daily on a few different platforms. I’d like to add more — more content and more platforms.

I’d like to learn how to create longer-form works, like longer articles or even books, videos between five and twenty minutes, and podcasts.

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I’ve been working on my ability to speak extemporaneously. 

Of course, anyone who knows me would say that I have absolutely no problem speaking extemporaneously. But what I mean is, I'm working on my ability to speak clearly and succinctly. My ability to make a clear point without planning out every word that I'm going to say ahead of time. I'm sure the people who know me well would agree that this is, in fact, something that is a challenge for me (and often, for them). 

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One morning, I woke up thinking something I’ve never thought before.

Remember that old cliché about the definition of insanity? Supposedly Einstein said it, but in reality, he probably didn’t. “The definition of insanity is doing the same thing over and over again and expecting a different result.”

Before I even got out of bed, it occurred to me that it’s this “insanity” that we must confront when we’re learning a new skill or trying to create something new.

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Would you walk away from multiple social media accounts with over 10,000 followers?

This is the story of my friend Whitney who did just that.

She started doing nail art back in 2012 and quickly got really good at it, which is how she does most things. She has an obsessive attention to detail and the ability to focus intensely — plus, she works very quickly and has excellent fine motor skills. The combination is powerful.

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Tracing the journey of people who have become wildly successful on YouTube, it seems inevitable that they were going to make it.

This is a classic case of confirmation bias, because nobody’s paying attention to all of the creators who didn’t make it.

Then again, who is the judge of whether creators didn’t make it?

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