Early on in The Marketing Seminar, participants are asked what change they are trying to make and who they are trying to change.

Seth Godin’s definition of marketing is to make a change happen. Therefore, your marketing needs to change somebody. Who? And how?

Faced with these questions, a lot of us go big. “I want everyone to participate in this initiative!” “I’m trying to end loneliness forever!” “I want to change the world!”

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I have bounced back from closing one of my businesses this past spring.

I’ve got two. One is run capably by Jen and doesn’t require a lot of work on my part.

The other is run by me and requires my daily effort.

You would think that would be enough. But there’s another one lurking in the shadows, and it won’t go away.

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Like most of us, I don’t like spoilers.

I don’t even like to read the blurb on the back of a book, if I can avoid it. I don’t want to watch the movie trailer.

I want to dive into a world and experience it on its own terms. I want to enjoy the gradual unspooling of the narrative.

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I thought I was starting an online school.

It seemed a logical pivot. In the fall of 2018 it began to occur to me that my sources of income consisted solely of two schools serving families in the same geographic area.

What if something were to happen in Atlanta to disrupt the education industry?

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I’m starting to build a map of the experience of a creative person who longs to create something new.

I’m thinking of it almost as an old school board game-style journey, like Candy Land, Chutes and Ladders, or Life — except with less randomness.

There are choices to be made along the way. Some of those choices keep you progressing linearly. Some open up shortcuts. And some are dead ends.

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