My favorite aspect of coaching my fellow business owners is seeing how they light up when they’re taking about their work.
Sometimes it takes them a little bit to get going, but once they’re warmed up, they speak brilliantly and extemporaneously about the challenges their clients face, common misconceptions in their field, and the way they want to make things better in the world. It’s like listening to a private TED Talk. I always wish I could share the magic with others — and reflect it back to its source.
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