I know that it takes positive tension to change behavior, whether you’re teaching someone to read or encouraging them to buy new brake pads for their car.

Depending on the action you’re trying to get the person to take, a little fear or the promise of a reward might be just what they need in order to meet their own goals, and in the process, help you to meet yours.

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“Don’t post if you’re new on this platform,” she warned, and then told us what to do instead.

But...why? What is the context?

Social media — and the Internet — and the world — is full of people giving imperious commands and aggressive advice. “This is the number one mistake you’re making...”

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Ever hear this marketing tip? You can use Google suggest to find the questions your ideal client is asking.

Just type in something related to your niche, and voilà! Tons of content ideas that your ideal client is already looking for!

Seems so simple. But I couldn’t make it work.

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I used to find the Internet, and in particular, social media, an almost intolerable place.

Posts laden with humblebrags and not-so-humble-brags. Comment sections full of people with axes to grind.

And everywhere, people selling, selling, selling. Using their bodies, their children, their black hat tactics, and any other means necessary to gain attention, money, power, or all of the above.

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Catching up with TikTok friends on a Sunday morning, I was intrigued by a tag on a new acquaintance’s post: #skoolie.

Clicking on it, I found myself in a world of people who are taking #vanlife to the next level by converting old school buses into tiny homes and using them to explore the country.

I don’t think I’ll ever be one of them — driving is one of my least favorite activities. But I watched several videos and enjoyed them for a number of reasons.

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