In his classic book The Four Hour Work Week, Tim Ferriss points out that it unrealistic and unreasonable goals are easier to achieve than realistic and reasonable ones.
As he memorably put it, “I’ll run through walls to get a catamaran trip through the Greek Islands, but I might not change my brand of cereal for a weekend trip through Columbus, Ohio.”
There are a few reasons for this. Tim points out the adrenaline and passion involved that can drive you toward an especially enticing result, along with the lack of competition one might find in going for something particularly difficult.
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