As part of the marketing for the The Carbon Almanac, which will be released next month, the volunteer team launched an email series called The Daily Difference on May 1.
I participated in writing and editing the Almanac, but I’ve been a bit too busy winding down The Little Middle School to work on the marketing phase of the project. However, I’ve kept an eye on what the team is doing, and one message that Seth Godin sent to the team prior to the launch of the Daily Difference series caught my eye.
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